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MORE GENDER EQUALITY CAMPAIGNS

GENDER EQUALITY CAMPAIGNS

Over the years we’ve devoted countless proactive hours towards spreading awareness for gender equality through campaigns for our partner charities. From time to time, we also talk about the issue in other forums, which can be found here, here, here, and here.

 

Let’s Get Animated

In 2016, we found out how early gender bias starts. So the next year, we focused on tackling the source of this bias — a lack of female role models on screen and in real life.

Because we couldn’t find inspiring females in children’s films, we created our own with the help of artists from all over the world.

As our way of supporting more women in the creative industry, we made sure that 90% of the team that worked on the project, from illustrators to sound engineers, were made up of women.

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No More Females

In 2018, we released a campaign that highlighted how language perpetuates gender bias. By qualifying job titles with gender, in particular by saying “female CEO” or “female doctor”, we subconsciously imply that it’s unnatural for a woman to hold that job.

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