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SLOGGI: GRANNY GOT PANTS

GRANNY GOT PANTS

 

Four decades ago, sloggi made the maxi-cut, which became infamously known as the “granny pants.” To celebrate sloggi’s 40th, instead of being ashamed of the brand’s reputation, we decided to own and celebrate it. How? By remixing a Sir Mix-A-Lot classic and getting a badass rapping granny.

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The idea took on many forms online from stickers to a dance competition and an actual track on Spotify.

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Packaging kept a cool retro vibe.

Packaging kept a cool retro vibe.

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